Privacy & cookies

2. What personal data do we process?

When you use our website, we may process the following data from you:

• Name and contact details: first and last name, address details, email address, telephone number;
• Demographic data: gender, date of birth, country region, city;
• Newsletter subscription: if you have indicated that you wish to receive our newsletter, certain personal data will be processed in order to send you the correct newsletter and to analyse the use of the newsletter;
• Communication data: technical data of the equipment you use to visit the website (for example your smartphone/laptop/tablet or a kiosk in the store), such as IP address, MAC address, browser used, language settings, operating system, service provider, type of device;
• Technical data: your surfing behaviour on the website, including mouse and click behaviour and the duration and time of your visit to our website and with regard to the newsletters whether you have received them, opened them and whether you have clicked through from the newsletter to the website;
• Financial data: payment details relating to a purchase made via the website;
• Account and order data: if you use an account, we process your account login data. Your purchase history is also processed, which can be consulted via your account.

3. For what purposes do we process your personal data?

We use the personal data mentioned above in Chapter 2 for the following purposes:

1. to offer you the opportunity to order articles via our website and to use all functionalities and services on the website;
2. to process your order and inform you about its progress;
3. to answer your questions or handle your complaints via social media, email, by post or by telephone;
4. to process your data for participation in competitions and other promotions, so that we can contact you when you have won something;
5. to communicate with you by sending electronic newsletters and/or post (see also chapter 7 'Newsletter');
6. to offer you personalized advertisements, newsletters and other content on the ludeplay.com website and third-party websites based on your interests and your (online) purchase history (see also chapter 9 'Profiling');
7. to improve (on an individual level) our website, stores, assortment and our services both in-store and online. We do this based on: your preferences, market and customer research and the use of our website by visitors.

4. On what basis do we process your personal data?

The processing of your personal data is based on various grounds. Below we explain per type of processing on the basis of which basis this is done:

The personal data mentioned in chapter 2 are processed by us for the purposes as in chapter 3 (under points 1 to 5) because this is necessary to perform the services that you purchase from us. This is for example the use of our website, but also placing an order on our website and using our customer service.

The personal data mentioned in chapter 2 are processed by us for the purposes as in chapter 3 (under 6 and 7) on the basis of the consent obtained from you. Prior to processing your personal data, we ask permission to send these messages in which certain personal data of you are processed. We can also keep you informed of similar products and services by e-mail after a purchase, unless you have indicated at the time of your purchase that you do not wish to receive this information. You have the right to unsubscribe from receiving this information at any time.

The personal data mentioned in Chapter 2 are processed by us for the purposes as stated in Chapter 3 (under 8) because this is necessary for the protection of our legitimate interests.

5. Cookies

We use cookies on our website. A cookie is a small file that is sent by an internet server and stored on your computer.

Cookies themselves cannot identify an individual user, but only the computer or mobile device you are using through a randomly generated identification tag. See the cookie statement for more information about our use of cookies.

6. Retention periods

Webshop Account
The visible personal data stored in your account on ludeplay.com will be stored until you decide to delete the account. Your order history on ludeplay.com will be stored for up to 5 years after your last order, so that you can view it via your account, with the exception of the data that we are required to store for a longer period according to a legal retention period, for example the personal data as stated on the invoices.

If you have not used your account for 5 years, we will ask you if you want to keep your account. If you do not indicate that you want to keep your account, even after a reminder, we will delete your account.

Your order history and other personal data collected about you in the context of profiling (see chapter 9) will in any case no longer be used for marketing purposes 2 years after your last purchase via ludeplay.com, apart from your possible registration to receive the newsletter and commercial mailings from Lude.

Purchase without a webshop account

If you make a purchase without logging in, we will retain your data for a maximum of 3 years after purchase in order to be able to process any service requests.

Newsletter

If you have registered for the newsletter or other commercial mailings from Lude, we will store your data to send the newsletter and other mailings until you unsubscribe from these mailings.

If you have not explicitly registered for the newsletter or other commercial mailings, but you receive these messages because you are a customer of Lude (the so-called soft opt-in), we will store your data in order to be able to send these mailings for up to 2 years after your last purchase. If you have not made a purchase for 2 years, we will send you an email asking whether you want to continue receiving Lude's mailings. If you do not indicate, even after a reminder, that you want to continue receiving Lude's mailings, we will delete your data.

Reviews

Personal data processed in the context of a product review will be retained for as long as the product to which the review relates is in our range.

Customer Service

Personal data that we process in the context of answering questions or resolving complaints will be retained for a maximum of 18 months after the question or complaint has been resolved.

Customer satisfaction

If you participate in a customer satisfaction survey, the data you provide will be retained by us for a maximum of 24 months.

Contests and competitions

Personal data processed in connection with your participation in prize draws or competitions will be retained for a maximum of 2 years, with the exception of data that we are required to retain for a longer period in accordance with a statutory retention period, for example in connection with the gambling tax.

Cookies

Please see the cookie statement for the specific retention periods of the various cookies used on the website.

Other

In general, your data will not be retained for longer than necessary for the purpose for which it was collected or processed.

If you have any questions about Lude's retention policy, you can contact us by sending an email to info@ludeplay.com.

7. Newsletter

We can, if you have given permission for this, send you our newsletter and other personalized, commercial messages by e-mail. You can only give permission for this if you are 16 years or older.

In every communication via this route, an unsubscribe option is included if you are no longer interested in our newsletter. You can also unsubscribe from the newsletter in your account.

We can also keep you informed of similar products and services via e-mail after a purchase, unless you have indicated with your purchase that you do not want this. An unsubscribe option is included with every communication via this route if you are no longer interested in our newsletter. You can also unsubscribe from the newsletter in your account.

8. Provision to third parties

We may use third-party services to process your data in accordance with this privacy statement, such as technical service providers and delivery services. These parties act as processors for Lude. We ensure that these processors offer sufficient guarantees with regard to the technical and organizational security measures. Lude concludes a processing agreement with these processors, which includes the provision that they only process personal data on behalf of and in accordance with Lude's instructions.

The data you provide will be passed on to third parties if this is necessary for the delivery of the products you ordered or the services you requested.

For example, we pass on your address details to Post NL so that your order can be delivered.

If you participate in a competition or promotion and you have won a prize, Lude can send your contact details to the partner who provided the prize so that this partner can send the prize.

Furthermore, we will only provide the data you provide to third parties if you have given prior consent (you can only give consent if you are 16 years or older) or if we are legally obliged to do so, we are forced to do so as a result of a lawsuit and/or if we deem it necessary to protect our own interests. For example, it is possible that the police may request data from us in the context of a fraud investigation. In that case, we are legally obliged to provide this data.

9. Profiling

We combine your personal data from different sources with each other, in order to offer you the best online shopping experience. We do this by linking various data of yours, such as your account data, your purchase history, the reviews you have posted, but also your surfing behavior on our website on different devices, such as your computer, smartphone or tablet. It is also possible that we supplement or optimize your data with data from public sources such as the land registry or sources that you have given permission to use. We can then approach you more specifically if you have indicated that you want to receive personalized offers and we can improve our services by better aligning them with the wishes of our customers and website visitors. We only do this if you have given permission for this by checking the option 'marketing cookies' in the cookie bar. You can only give permission for this if you are 16 years or older.

By combining your data from different sources, we can show personalized offers and personalized content on our channels that match your interests and purchase history. This way we can make better and more targeted offers. This prevents you from seeing content or offers that are less interesting to you.

10. Social Media

You can find Lude on various social media, such as Instagram and Facebook. It is possible that we will gain access to some of your profile data if you follow us. This depends on your settings on these social media. For example, we can track how often a certain item has been shared and liked via social media. In this way, we can analyze the reach of that item. The basis of this processing is our legitimate interest in being able to improve our services.

We may also use certain (marketing) services from third parties, such as Facebook. These services allow us to target a specific audience on social media. As an example, we mention Facebook Custom Audiences and Lookalike Audiences. We may provide hashed email addresses to third parties for this purpose, so that these parties can approach targeted individuals for our marketing campaigns. If you do not want us to provide your hashed email address to third parties, you can opt out by sending an email to info@ludeplay.com.

More information about the use of social media cookies can be found in our cookie statement.

11. Third party websites

This privacy statement does not apply to websites of (personal) data via websites of third parties that are connected to our website by means of links. We cannot guarantee that these websites handle your personal data in a reliable or secure manner. Always read the privacy statement of this website before using the website in question, to ensure that they handle your data properly.

12. Security of your data

We have implemented appropriate technical and organizational security measures to protect your personal data against loss or unlawful use thereof. We secure our systems and applications at a level that is sufficient, given the state of the art, to prevent unauthorized access to, modification, disclosure or loss of personal data.

13. Minors

Young people under the age of 16 cannot give their own consent for the use of their personal data. Processing of personal data that we perform on the basis of consent (for example sending the newsletter) is therefore only available to persons aged 16 or older. This has also been indicated by us in those places.

If parents or legal guardians believe that personal data of their child under the age of 16 has been processed incorrectly, they can report this by sending an email to info@ludeplay.com.

14. Changes to this privacy statement

We may change this privacy statement from time to time. Changes will be published on our website. It is therefore advisable to consult this privacy statement regularly, so that you are aware of these changes.

15. Transfer to countries outside the EEA

Lude or processors engaged by Lude will only store or process your personal data outside the EEA if this is in accordance with the applicable regulations for the transfer of personal data to countries outside the EEA.

16. Your rights with regard to your personal data

Account
If you use a personalized account, certain personal data that you have provided to us can be changed by you via your account.

If you do not have an account and would still like to view, rectify, delete, limit or transfer your personal data (portability), you can contact us via info@ludeplay.com. See below for a further description of your rights.

Inspection and rectification/correction
You can contact us via info@ludeplay.com request an overview of all your personal data that is processed by us. You can request a change or correction of your data via the same email address. Lude will respond to these requests as soon as possible, but in any case within one month, unless an extension of this period is justified by law.

Objection
You can always object to the use of your personal data for direct marketing and/or (further) receipt of marketing information via info@ludeplay.com. The emails that Lude sends all contain an unsubscribe option. If you unsubscribe via this option, you will no longer receive such messages. You cannot unsubscribe from information messages.

Removal
If you want Lude to delete your personal data and/or your account, you can request this by sending an email to info@ludeplay.com.
It is possible that some personal data will be retained by us after such a request for deletion, for example because this is necessary for the processing of placed orders or if there is a legal obligation to retain the data.

Restriction of processing
If you have valid reasons to request a restriction of the processing of your personal data, for example because you dispute the accuracy of the personal data that Lude processes, or because you have objected to the processing of personal data by Lude, you can request this by sending an e-mail to info@ludeplay.com.

Data portability
If Lude's processing of your personal data is based on your consent and is carried out via automated procedures, you have the right to request that the relevant personal data you have provided to Lude be provided in a structured, commonly used and machine-readable format. You can submit your request by sending your request to info@ludeplay.com.

Withdrawal of consent
If processing of your personal data is based on your (explicit) consent, you always have the right to withdraw this consent, without prejudice to the lawfulness of the processing based on the consent before its withdrawal. You can withdraw your consent by sending an e-mail to info@ludeplay.com.

17. Complaint to the Dutch Data Protection Authority

Of course, we will be happy to help you if you have complaints about the processing of your personal data. If, despite this, you are unable to resolve the matter with us, you also have the right, under privacy legislation, to file a complaint with the privacy supervisor, the Dutch Data Protection Authority.

18. Contact

If you have any questions or comments about this privacy statement, we would like to hear from you. You can send an email to info@ludeplay.com.

This privacy statement was last modified on 1-06-2023 .